The raise
We work backwards from the yes.
VCs say no far more often than yes, and rarely tell you why. So we start from how they actually decide.
The reps
They’ve seen a thousand of these. You’ve seen yours.
You raise every couple of years. They see pitches every week. When an investor passes, you won’t hear the real reason unless you ask just right. We’ve been on both sides of that table across hundreds of companies. You’ll know what they’re really deciding, what they say after you leave, and what to do about it.
The method
Catch the one thing in the way. Remove it.
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Decode the investor’s model.
Reverse-engineer the decision you’re trying to win.
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Find the real blocker.
Not a generic assessment: the specific thing standing between you and a term sheet.
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Remove it, together.
We don’t hand you a deck and leave. We do the work with you until it’s gone.
Coaching runs under all of it, live, through the moments that decide the round and beyond.
The journey
The round is won before the first meeting.
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Get raise-ready.
The readiness gaps closed while there’s still time to close them.
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Story, materials, targeting.
The investable narrative, the materials, dry runs, and a targeting map of who should say yes.
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Run it to a term sheet.
Warm introductions, feedback decoding, choreography, and coaching live through the meetings.
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From this round to the next.
The skills stay, and most clients do too.
The playbook
Getting the most important things right changes everything.
Across 70+ raises and hundreds of companies seen up close, we’ve turned what works into a playbook for every step of the round, all proven raise by raise. We know what investors need to say yes, what they’ll object to, and the moves that get past it. When we don’t know, we’ll say so and work it out with you. But usually we do.
- The pre-heat.Warming the market before you launch, so you open to interest instead of cold introductions.
- The narrative.The story laid out for how investors actually decide, that your sponsor can repeat in the meetings you’re not in.
- The target list.A spec for who is most likely to get over the bar.
- The choreography.Knowing what to send and what to say to move them forward the right amount at the right time, following your schedule, not theirs.
- The scripts.Messaging for the high-stakes moments and every surprising call and email along the way.
- The close.Driving timing and convergence to term sheets and a closed round.
The payoff
Better odds, fewer meetings, better terms.
A well-run raise feeds itself. Interest arrives together instead of trickling in, partners hear your name twice in the same week, and decisions land in the same window. Great choreography lets you control the pace, use pressure to land term sheets at the same time, and get to a better result — weeks or months faster.